KT TAPE X VC ADVENTURES

OVERVIEW: 

Creating a long-term partnership with KT Tape over 3-6 months across multiple platforms and multiple types of content. 

MAIN GOAL: 

Help educate my audience on the WHAT, WHY, HOW, and WHEN of dealing with exercise-induced injuries through short form, long form, and written content. Educating WHAT to do, WHY it works, HOW to apply it, and WHEN to use what. KT TAPE products will be at the core of the education but not the SOLE fix. 

SECONDARY GOAL:

Create brand awareness of KT TAPE in the cycling space around injury prevention and repair via a FAMILY-focused, PG, style activation. 

MY HISTORY WITH KT TAPE:

I have dealt with knee injuries for YEARS. I almost quit cycling until I found PT movements paired with KT TAPE to FIX my problems vs MASK the issues. I have used KT Tape for years not only on myself but on my family. We used KT Tape when my wife was pregnant to reduce stress on her stomach. I use KT Tape for my son during racing motorcross. I’ve used KT Tape to place 4th overall in an ULTRA TRAIL RUN MARATHON with virtually ZERO run training. I know the product, and I know how to speak about it to my audience.  

LONG FORM 

3 KT Tape activations in long form YouTube videos. 

ULTRA MARATHON, LA>LV race, & Gravel Worlds

(Estimated reach of 250,000 - 750,000)

SHORT FORM

6 Short form Reels walking my audience through the basics of injury prevention, recovery, and fixes. KT Tape will be at the core of all 6 of these in this series. 

(PINNED TO MY PAGE: Estimated reach of 300,000-600,000)

WRITTEN

4-8 write ups on Strava about how I have and use KT Tape in balance with a program to fix cycling injuries. (Links to short/long content CTA)

(Estimated reach of 75,000-250,000)

IRL

Showcasing KT products at the events I hold giving people the ability to hold and touch the product

(Estimated reach of 500-2,500)

TOTAL ACTIVATION

+ 3 long form stand alone videos

+ 6 episode series of education via short form

+ 4-8 Write ups on Strava

+IRL events and promo

+ FULL ACCESS to ALL content and photos and assets created.

PRODUCT SUPPORT

+

$25,000 for Content Production (Paid in 3 Installments)

DELIVERED within 6 months of partnership.

::YOUTUBE::

Videos Published : 20

Total views : 1,697.121

Total Impressions : 12,453,883

Total Engagement : 12,322

Big things planned for 2025

Feb : Rock Cobbler

Feb : Lost Cost (Hawaii)

Mar : Texas Gravel Racing

April : Sea Otter

June : The Longest Day (24hr Race)

Aug-Oct : Free Ride Tour

Dec: Daily Vlogs Of Adventure

+ Special Races that pop Up