Long Term partnership allows for the most bang for the buck, but does require a long term commitment and a larger budget. A long term relationship allows for us to build trust with the audience and create a large volume of organic and authentic content.
OVERVIEW:
Creating a long-term partnership with KT Tape over 3-6 months across multiple platforms and multiple types of content.
MAIN GOAL:
Help educate my audience on the WHAT, WHY, HOW, and WHEN of dealing with exercise-induced injuries through short form, long form, and written content. Educating WHAT to do, WHY it works, HOW to apply it, and WHEN to use what. KT TAPE products will be at the core of the education but not the SOLE fix.
SECONDARY GOAL:
Create brand awareness of KT TAPE in the cycling space around injury prevention and repair via a FAMILY-focused, PG, style activation.
MY HISTORY WITH KT TAPE:
I have dealt with knee injuries for YEARS. I almost quit cycling until I found PT movements paired with KT TAPE to FIX my problems vs MASK the issues. I have used KT Tape for years not only on myself but on my family. We used KT Tape when my wife was pregnant to reduce stress on her stomach. I use KT Tape for my son during racing motorcross. I’ve used KT Tape to place 4th overall in an ULTRA TRAIL RUN MARATHON with virtually ZERO run training. I know the product, and I know how to speak about it to my audience.
Over 3-6 months I will create a variety of content on multiple platforms to help educate my audience on how to FIX their sports injuries through PT, Strength training, and using KT Tape Products to fill in the gaps.
My action will be creating story based content that offers value around KT Tape. Clearly explaining the steps and products needed to FIX cycling specific joint injuries. Youtube, IG/TikTok, & Strava are the 3 main platforms.
Im not fake, I live this lifestyle and can speak to multiple levels of action in diet, PT, taping, and strength training all while balancing my life as an athlete and family man.
LONG FORM
3 KT Tape activations in long form YouTube videos.
ULTRA MARATHON, LA>LV race, & Gravel Worlds
(Estimated reach of 250,000 - 750,000)
SHORT FORM
6 Short form Reels walking my audience through the basics of injury prevention, recovery, and fixes. KT Tape will be at the core of all 6 of these in this series.
(PINNED TO MY PAGE: Estimated reach of 300,000-600,000)
WRITTEN
4-8 write ups on Strava about how I have and use KT Tape in balance with a program to fix cycling injuries. (Links to short/long content CTA)
(Estimated reach of 75,000-250,000)
IRL
Showcasing KT products at the events I hold giving people the ability to hold and touch the product
(Estimated reach of 500-2,500)
TOTAL ACTIVATION
+ 3 long form stand alone videos
+ 6 episode series of education via short form
+ 4-8 Write ups on Strava
+IRL events and promo
+ FULL ACCESS to ALL content and photos and assets created.
PRODUCT SUPPORT
+
$25,000 for Content Production (Paid in 3 Installments)
DELIVERED within 6 months of partnership.
::YOUTUBE::
Videos Published : 20
Total views : 1,697.121
Total Impressions : 12,453,883
Total Engagement : 12,322
FREE RIDE : 650 Attendees
TOURS : 12 Multi Day Tours
FULLY SUPPORTED FREE ADVENTURES
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Big things planned for 2025
Feb : Rock Cobbler
Feb : Lost Cost (Hawaii)
Mar : Texas Gravel Racing
April : Sea Otter
June : The Longest Day (24hr Race)
Aug-Oct : Free Ride Tour
Dec: Daily Vlogs Of Adventure
+ Special Races that pop Up
