Marana Cycling Project
Marana Cycling Project
Showcasing all that Marana has to offer.
PROJECT GOAL
The main goal is to showcase the beauty, versatility, and liveability of the Marana area. The means to do this will be through video storytelling in long form and short form content. 3 bikes, 3 days, 3 routes, will command the main storyline. With the addition of bringing my family, I will be able to show all that Marana has to offer.
PROJECT FOCUS
#1 Cycling/Sport Activities
#2 Family Activities
#3 Food & Lodging
PROJECT DELIVERABLES
Daily Vlogs
3 Family Vlog style videos uploaded to my channel highlighting the Marana area. Each video will mainly focus on the riding in the area for road, gravel, and MTB. The other focus points will be where we stay, what we eat, and the family activities we do.
:VIDEO FEATURES:
3 different routes
3 different bikes
Family Activities
Family Dinners
10-20 min run time /video
Short Form Stories
3 short form stories posted to Instagram/TikTok with a Collaboration with Marana on posting. Each story will be 30-60s and highlight the day with a voice over. Main focus is on the riding but will touch on the family activities, food, and lodging.
:STORY FEATURES:
3 different routes
3 different bikes
Family Activities
Family Dinners
30-60s run time /post
INSTAGRAM STORIES
10-30 IG stories each day that follow the trip in Marana. Just like the vlogs and short stories, these will highlight all there is to do in Marana. IG stories are lower quality type content but are done in real time and allows the tourism board of Marana to share the stories to their own feed.
:IG STORY FEATURES:
Route links from Strava
Tags for local businesses
Family Activities & Dinners
Riding content from the area
10-30 posts per day
PHOTOGRAPHY
Added into the partnership I will included white label style photography of our trip as a family. Marana will receive a drive full of photos that include sport activities, family activities, the landscape, and local businesses.
:PHOTOGRAPHY FEATURES:
High-res shots both vert/horz
Family activities
Sport activities
Food and lodging
Landscape shots
PROJECT TIMELINE
EXAMPLES OF WHAT YOU GET
PROJECT COST
3 Long Form Videos
3 Short Form Stories
30-90 IG Story Slides
20-50 Highres Photos
ALL RAW VIDEO
TAGS + COLLABORATION on Content
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TOTAL ESTIMATED REACH :
100,000+ total views (30,000-50,000 unique accounts
WORKFLOW FAQs
IG Stories = Same Day/In real time
Short Stories (Reels/TikToks) = 24-72 hours
Youtube Video = 5-9 days AFTER PROJECT Ends
Photo Assets = 24-48 hours AFTER PROJECT Ends
IG Stories = Posted to my account w/ your brand tag allowing for re-share
Short Stories = Posted to my account w/ your brand collab for joint post
Youtube Video = Posted to my channel
Photo Assets = Delivered via google drive
*ALL ORIGINAL CONTENT CAN BE DELIVERED FOR DIRECT POSTING ON YOUR END
IG STORIES = 8,000-15,000 views
SHORT FORM = 25,000-75,000 views.
YOUTUBE = 20,000-100,000 views
This depends on the total agreed fee for the project and the hard costs associated to creation/travel/crew, but a deposit of 50-75% of total fee cemits partnership. The remaining fee is paid on FULL delivery of agreed content.
I have NEVER failed to deliver on 10 years, but things happen like stolen/damaged footage or injury/emergency situations out of my control. If for some reason I can not deliver on agreed assets a refund on the fee will be issued as follows:
PROJECT NEVER HAPPENS (ZERO CONTENT DELIVERED= 100% REFUND
UNDELIVERED SOCIAL CONTENT = 50% REFUND
UNDELIVERED YOUTUBE CONTENT = 75% REFUND
EXCESSIVE LATE DELIVERY = 30% REFUND
